We’ve been discussing the evils of Photoshop for decades, and airbrushing before that, because of their negative effect on body image, with the general, agreed-upon takeaway being that yes, it is bad to narrow already-thin models’ waists or misrepresent their skin tones. It’s hard to talk critically about this stuff - girls and young women, manipulated images, and the implicit assumption of what those images are doing to their self-esteem - without coming off as a little bit hokey, or at the very least tiresome. Facetune is the ultimate culmination of those two forces: A cheap, easy-to-use Photoshop alternative in the pocket of anyone with a smartphone, allowing them to smooth, slim, or skew any part of their face or body in an instant. They have had access to modern technology and social media for much of their lives, and they’ve also had the power to digitally manipulate those images themselves. Zoe is part of a generation that has never known a world that isn’t filled with digitally manipulated images. If an acquaintance from school or someone in their social circle used it too heavily though? That’d be weird, she explains. Zoe says that neither she nor her friends really use Facetune much, but they see evidence of it constantly, on the Instagram accounts of influencers and celebrities. Louis: “If little things it’s fine, but you can tell when someone’s done a lot to their pictures.” Says the 21-year-old college senior in St. But that’s the extent of her Facetune use. There are others that smooth her skin, whiten the insides of her eyes, and adjust the lighting. There’s a tool in Facetune, the popular selfie-editing app, that Zoe Schuver uses to make her earrings look shinier.
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